- Dr. Scott Swain
- Director of Client Development
- 617.373.2033(o)
- 818.464.2399(f)
- swain@neu.edu
Dr. Scott D. Swain is part of the marketing faculty at the Northeastern University. Prior to joining the College of Business Administration faculty at Northeastern University, Professor Swain was an Assistant Professor at Boston University School of Management. He is an expert in the study and analysis of consumer behavior, with a focus on advanced experimental design, survey design, measurement theory, and quantitative and causal modeling.
Dr. Swain’s research has been published in the leading peer-reviewed journals, including the Journal of Marketing Research, Journal of the Academy of Marketing Science, and Journal of Business Research as well as in the Association for Consumer Research, Society for Consumer Psychology, American Marketing Association, Marketing and Public Policy, Academy of Marketing Science. Dr. Swain has presented his work at many national and international conferences and research universities.
Dr. Swain has provided consulting and collaborative expertise to many organizations, including non-profits, start-ups, and Fortune 500 firms. These activities range from strategic planning and brand management to complex research design and data analysis. He has also authored teaching materials for textbooks on advertising strategy and marketing research.
Dr. Swain holds a Ph.D. and an MBA in Marketing from the University of South Carolina, as well a Bachelor of Science in Electrical Engineering from Clemson University and a Bachelor of Science in Physics from Francis Marion University.
