MMR Strategy Group

Evaluate and improve concepts and products under consideration or in the marketplace.

MMR concept and product tests evaluate and improve concepts and products under consideration or already in the marketplace.

Clients use the data from these engagements to improve concepts or products prior to launch, to choose among alternative products for introduction to the marketplace, and to reformulate current products for cost reduction or product improvement.

MMR has decades of experience covering a wide variety of product and concept tests.  For example, MMR has tested:

• Frozen food products under consideration for launch
• Features of an insurance product under consideration for an advertising campaign, as well as other insurance products and features
• A new financial service under development
• An organic mashed potato under consideration for sale to foodservice operators
• Concepts for the menu of a seafood restaurant chain
• Retail formats in early stage rollout

MMR’s experience includes a variety of research modes, including online research, central location tests, and in-home tests.

Contact MMR to learn more.