What We Do
Marketing Research & Consulting
Uncover and increase your market opportunities. We offer customized, advanced marketing research and consulting.
Claim
Substantiation
Avoid the consequences of unsubstantiated claims. We deliver claims research that will stand up to scrutiny.
Litigation Surveys
& Rebuttals
Develop relevent evidence for high‑stakes intellectual property disputes. We provide trial-ready surveys and expert opinions.
Resource Center
Marketing Research
- Understand Customer Buying Behavior and Improve Your Marketing Spend
- What You Should Know About How Your Customers Buy
- Pitfalls of Market Segmentation and How to Avoid Them
Claim Substantiation
- Critical Research Steps & Core Principles of Claim Substantiation
- How Claim Substantiation Differs from Traditional Marketing Research
- Why Claim Substantiation Matters
- Why Claiming to Be Better Isn’t Always Best
- Standards for Claim Substantiation Surveys
Litigation
- Why Online Litigation Surveys Can Be a Smart Choice in IP Cases
- The Challenge of Replicating Marketplace Conditions in IP Surveys
- Three Critical Questions to Evaluate IP Surveys
Our clients have included:
