Dr. Bruce Isaacson, President

Bruce Isaacson, President

Dr. Bruce Isaacson is a leading expert on marketing, research, and strategy. His speaking engagements, consulting, planning, and coaching focuses on using insight about consumers and customers to grow products, brands, and businesses.

Before joining MMR, he served as the West Coast Practice Leader of Executive Development for Monitor Group, an international strategy consulting firm. Earlier in his career, he was a marketing and strategy consultant at The Boston Consulting Group.

Bruce has extensive industry experience. He has worked as General Manager at a publicly traded data processing company, as Division President at a software and media services company, and as Vice President responsible for marketing and strategy at a national financial services company.

Earlier, he was a Dean’s Doctoral Fellow at Harvard Business School, where he wrote 14 publications on marketing and strategy, including best-selling teaching materials that are still used in marketing courses. He has taught marketing and strategy for many executive groups and in the executive MBA program at Babson College. He received research awards from Harvard University and from the Institute for the Study of Business Markets at Penn State University. He is on the editorial board of the Journal of Business to Business Marketing and The Trademark Reporter.

Bruce holds both MBA and Doctor of Business Administration degrees from Harvard Business School, where he graduated with highest distinction as a Baker Scholar. He also holds a Bachelor of Science degree in engineering from Northwestern University.

Bruce is a frequent speaker at conferences and at client events on topics relating to customers, brands, products, and strategy. He regularly speaks and teaches on topics relating to marketing, marketing research, and marketing and sales planning. He has conducted Continuing Legal Education (CLE) seminars on surveys and consumer behavior, roundtables at the annual conference of the International Trademark Association, and regularly testifies as an expert on topics relating to marketing, research, and consumer behavior.

He has spoken at the American Marketing Association’s annual Marketing Research conference, the annual conference of the National Advertising Division of the Better Business Bureau, foodservice shows including The Western Foodservice & Hospitality Expo, and universities including UCLA’s Anderson School of Management and the Lundquist College of Business at the University of Oregon.