Many companies seek to capitalize on profitable brands and exploit their brand equity by introducing brand extensions, which are new products introduced under an existing brand name (known as the parent brand). Some brand extensions, called line extensions, are introduced into the same product or service category as the parent brand. For example, Mint Oreo [...]
Many companies identify their country of origin in their brand name. American Airlines, U.S. Steel, and Bank of America are just a few examples. But, does having the word “America” in a brand name help or hurt the brand’s global expansion strategy? This is the question that a U.S. healthcare provider faces as it [...]
Online surveys have become the default mode of data collection in the market research industry. They can be completed quickly and cheaply, and they allow researchers to display images, videos, and audio stimuli. However, online surveys may not always be the right data collection method for every survey. For some projects, an in-person survey is [...]
![[Update] Comparing Online Survey Platforms: Survata vs Google Consumer Surveys](https://mmrstrategy.com/wp-content/themes/thestation/functions/thumb.php?src=wp-content/uploads/2013/12/Google-vs-Survata-small-150x94.png&w=100&h=76&zc=1&q=90)
Way back in August 2012, I wrote about two online survey platforms: Survata and Google Consumer Surveys. At the time, Survata had just launched, and Google Consumer surveys had added additional functionality. I’ve caught up with executives at both survey platforms; this post brings you the latest updates on these two online survey solutions. [...]
What does it take for an organization to offer outstanding customer experience? One element is that a company typically must act as a single seamless entity across the different touchpoints where customers are involved with the company. This is not easy. To do so, a company must improve the touchpoints that most need improvement, and [...]
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