MMR Strategy Group

Way back in August 2012, I wrote about two online survey platforms: Survata and Google Consumer Surveys. At the time, Survata had just launched, and Google Consumer surveys had added additional functionality. I’ve caught up with executives at both survey platforms; this post brings you the latest updates on these two online survey solutions.   [...]

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Usage & Attitude (U&A) studies are one of the fundamental building blocks of marketing researchers and consumers insights departments.   Also known as Attitude and Usage (U&A) studies, or even Awareness, Attitude and Usage (AA&U) studies, these types of studies are one of the most commonly used outputs from consumer insights groups because they are [...]

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For many years, Tom Peters has been a great source of thought about management and marketing strategy. Since his days writing In Search of Excellence, as well as follow up materials, I haven’t always agreed with him, but he has always made his positions clear, and made me think about my own positions on the [...]

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J.C. Penney Company Inc., founded in 1902, is one of the best known brand names in American retailing. The chain, commonly known as JCPenney, has historically been heavily dependent on promotions, discounts and sales. JCPenney’s recent foray into and out of everyday low pricing provides important lessons for retailers and manufacturers evaluating pricing strategy.   [...]

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Setting the pricing strategy for a product or service is one of the most important challenges any marketer faces. Compared with other elements of the marketing mix, pricing strategy has the most direct impact on bottom line profitability. As you increase or decrease prices, the difference grows directly into or out of operating profits. Pricing [...]

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