MMR Strategy Group

MMR is a research-based consulting firm. For more than 35 years, we have worked with clients to measure the attitudes and behaviors of their customers and consumers. We are experts at gathering data and are unique in our ability to make research actionable by connecting data to a point of view on marketplace opportunities and actions. We help our clients make better business decisions that grow brands and businesses.

Clients select MMR because:

MMR is both a research firm and a consulting firm

• As a research-based consulting firm, MMR offers the full service data gathering capabilities of a research firm as well as the business analytics and value add of a strategy consulting firm.

MMR provides insight, not just data

• MMR generates data about customers from qualitative and quantitative research methods, and then uses this data to generate insight about marketplace opportunities.

MMR works collaboratively with clients

• At MMR, custom research projects are almost always undertaken collaboratively with the client. We involve the client in the process of developing a research design, analyzing the data, and reporting the results. Most of our clients want the learning that comes from participating in the process of gathering, analyzing, and reporting data.

MMR knows marketing and sales strategy

• MMR has worked with companies to translate insight into effective business strategies for more than 35 years. Our project teams pair up experienced marketing researchers with business consultants, and strategic marketers. We understand marketing and sales strategy, and work with our clients to plan and focus their marketing and sales efforts.

MMR offers industry expertise and advanced analytics

• MMR offers deep experience and expertise in the industries we service. The senior-level staff who design and manage our projects are experts in research design and analytics.  Our staff includes doctoral-level researchers, experienced consultants and brand managers, and expert research staff.
• MMR studies provide a wide range of analytical methods, from cross-tabs to advanced statistical methods.

Contact MMR to learn more.