Private Equity

MMR Strategy Group’s Private Equity practice works with investors and management of portfolio companies providing market intelligence and strategic planning expertise. We focus on uncovering key opportunities, identifying paths for growth, and maximizing return on investment.

The MMR Strategy Approach

Our studies use a variety of quantitative and qualitative research methods to gather data directly from consumers and customers. We analyze this data to create actionable insights and work with our clients to translate these results into business strategies.

Services include:

Primary research to identify and profile the consumer base
Industry attractiveness studies that reveal or validate market opportunities
Strategic planning coaching that guides efforts, builds skills, and provides focus
Segmentation, concept, and pricing analyses that direct specific tactics

Our collaborative, workshop-based process is designed to leverage investors’ knowledge and perspective, management’s industry experience, and MMR Strategy’s expertise in data gathering, analysis, and strategy. Working together, we produce a data-driven, practical solution that management will own and investors can track with confidence.

Learn more about MMR Strategy’s approach to private equity.

Case Study

MMR Strategy helped a leading private equity firm discover market size and growth potential for a frozen food processor.

Problem	Analysis	Results
A private equity portfolio company in the frozen food industry wanted to understand the market size and opportunities available to achieve financial objectives. Little to no conventional data existed on the segment that was the focus of their immediate growth plans.	MMR Strategy collected information from management, trade associations, and government sources, interviewed approximately 50 industry players, and consolidated and mined retail scanner data to triangulate upon solid market sizes, behaviors, and trends.	MMR Strategy delivered market sizes organized into buyer segments, identified the key growth opportunities, and helped the management team with strategic and organizational planning. The portfolio company identified a path to capture the growth equity investors were seeking.