Brand Image and Brand Positioning

MMR Strategy’s brand image studies and brand positioning studies allow our clients to:

1. Measure the image of their brand and competitors’ brands.
2. Identify the brand attributes most important and most attractive for customers in target segments.
3. Determine the optimal positioning for their brand.
4. Evaluate how changes in the marketing mix are likely to affect brand image.

Although our studies evaluate a number of attributes and elements related to branding, we believe that brand image and brand positioning are particularly important for brand managers.
Brand positioning is not easy, but done well, can provide a foundation for good brand strategy. Marketers who know what their brands stand for have better ability to evaluate marketplace communications, determine the optimal media mix, select the most compelling product features, and optimize prices.
 
Also, brand positioning can itself provide a key source of competitive advantage by locating an attractive and defensible position in the marketplace.

Contact us to learn more about brand image studies and brand positioning studies.