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FAQs About Advertising Substantiation and Substantiation Surveys

Published on October 11, 2012 by in All, Claim Substantiation

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FAQs About Advertising Substantiation and Substantiation Surveys

Advertising substantiation (also known as claim substantiation) describes a process intended to provide supporting evidence for claims made in advertising, point of sale materials, brochures, packaging, and other types of marketplace communications. A claim, or statement about a product or service, often compares that product or service to a competitor or to an entire category of competitors. [...]

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The Top 5 Questions Asked When Hiring a Litigation Survey Expert

Published on September 11, 2012 by in All, IP Litigation, Litigation Surveys & Rebuttals, Litigation Surveys/Lanham Act Surveys

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Litigation surveys (also known as Lanham Act Surveys) can provide important evidence in intellectual property disputes. Litigation surveys are used to measure important issues such as likelihood of confusion, secondary meaning, brand awareness, fal order viagra online se advertising, deceptive advertising, and dilution.   Lawyers who hire experts to conduct litigation surveys know that surveys [...]

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