Consumer Goods and Services

MMR Strategy’s Consumer Goods and Services practice helps marketers develop strategies to attract and retain customers, and grow brands and businesses.

MMR Strategy provides a variety of studies for consumer goods and services companies, including the following:

Concept tests and product tests
Tracking studies measuring consumer attitudes, habits and purchase behaviors
Market segmentation
Pricing optimization studies
Brand image and brand positioning studies
Usage and attitude studies
Customer Loyalty and Customer Retention
Customer Satisfaction
Distribution Channel Analysis
Customer Needs
Brand Tracking
Advertising Substantiation

MMR Strategy has experience with a wide range of consumer goods and services, including frozen foods, beverages, prepared mixes, vitamins and supplements, energy bars, and other products as well.
Click here for a brochure describing how MMR Strategy can help your consumer goods and services strategy.

Case Study

MMR Strategy helped a leading household appliance manufacturer develop marketing, product design and distribution strategies targeted at key segments.

Problem	Analysis	Results
A household appliance manufacturer wished to identify key segments to focus marketing, product design, and distribution strategies. They wished to identify customer buying behaviors and preferences by brand, retailer, and distribution channel. The client wanted to understand where to invest in the purchase cycle to generate growth.	Using statistical techniques such as factor and cluster analysis, we identified and described distinct segments in the product category. We identified key segments with the best opportunities for growth and how to effectively reach these customers. We evaluated customer satisfaction, likelihood to purchase, attribute importance, brand ratings, attitudes and purchase behaviors.	The client adjusted its positioning strategy to focus on those performance attributes most important to the target segment. They allocated resources to improve product design in areas consumers rated as important, but where they received low ratings. They were also able to make informed decisions about how to best execute their distribution strategy.