MMR has extensive experience working with manufacturers and providers of consumer goods and services. We work with these clients to identify opportunities for growth and to plan strategies to realize that potential.

Typically, these projects start with data gathering and analytical techniques to uncover customer expectations, demographics, attitudes, and purchase behaviors. Through research, we seek to discover leverage points where investments can be made in products, services, communications, or other areas to attract and retain customers, develop innovative products and services, and position or manage brands.

We provide a variety of studies to help providers of consumer goods and services develop and grow their products and brands, including:

Customers Products Brands
  • Customer Usage, Attitudes, and Buying Process
  • Market Segmentation
  • Customer Loyalty and Retention
  • Customer Satisfaction
  • Concept and Product Evaluation
  • Pricing Optimization
  • Distribution Channel Analysis
  • Customer Needs and Adjacencies

 
  • Brand Positioning
  • Brand Tracking and Management
  • Brand Equity, Image, and Extensions
  • Advertising Substantiation

Contact MMR to learn more.

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