Restaurants & Retailers

MMR Strategy studies help restaurants and retailers attract customers, improve customer loyalty, and increase customer retention.

 

Our studies gather data to understand the consumer’s perspective, and measure the customer experience. The insight provided by the data allows clients to set strategy, particularly relating to concept, menu variety, merchandise assortment, pricing, service, communications and market expansion.

 

MMR Strategy’s studies help clients in areas such as the following:

  1. Product and concept testing to evaluate new concepts, new products, and new services
  2. Pricing optimization studies to improve pricing for items, products, and menus
  3. Market segmentation studies to identify key segments and set priorities for focus.
  4. Tracking studies to measure the progress of markets, brands, and consumer habits and attitudes over time.
  5. Brand image and brand positioning studies to assess the ratings of brands, concepts, and chains versus key competitors
  6. Customer experience mapping, particularly to create Customer Journey Maps that measure and describe the customer experience.
  7. Customer loyalty and retention studies to better retain customers and improve frequency.
  8. Claim substantiation studies to provide substantiation for claims made in advertising or other customer communications.
  9. Usage and attitude studies to evaluate consumer usage habits, attitudes, and behaviors towards chains and categories.

MMR Strategy’s experience extends to a wide variety of restaurant and retail settings, such as casual dining, fast food, fast casual, warehouse clubs, supermarkets, insurance agents and offices, and other point of sale locations.
Click here for a brochure describing how MMR Strategy can help improve your retail or restaurant strategy.




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Case Study

MMR Strategy helped a national, regional or leading restaurant chain increase sales with improvements in the customer experience.

Problem Analysis Results
  • A restaurant chain, offering a unique customer experience wanted to increase sales.
  • They needed input to help assess two very different strategic options.
  • MMR analyzed demographics, attitudes, and behaviors of frequent, infrequent and lapsed customers.
  • We evaluated the strengths and weakness of the brand with regards to key selection variables including menu variety, food quality, atmosphere, décor, price, and location.
  • The client modified key elements of the customer experience resulting in an increase in frequency of visits.
  • The client was able to choose the most effective sales strategy based on an understanding of key customer segments.

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