MMR Strategy Group brings a results-focused perspective to your business with our interdisciplinary approach. From data gathering and user-friendly reporting to sophisticated market analysis requiring advanced statistical methods, we examine behaviors, demographics, attitudes, and purchase processes to identify the key factors that drive consumer decisions.
Our expertise includes:
Marketing Research and Consulting
- Market Segmentation
- Customer Usage and Attitudes
- Pricing Optimization
- Concept and Product Testing
- Customer Journey Maps
- Brand Image and Brand Positioning
- Conjoint, MaxDiff, and Discrete Choice
- Market Sizing and Analysis
- Customer Loyalty and Retention
- Tracking Brands and Markets
- Business-to-Business Research
- Qualitative Insights
Litigation Surveys and Rebuttals
Strategic Planning and Facilitation
In addition, we work with clients to develop strategic plans and to facilitate and moderate marketing and sales discussions. Our clients face competing priorities in the marketplace, and our consultants help clients focus resources on those opportunities that are most likely to generate profitable growth.
Our experience includes:
- Planning Based on Research Results: We work with clients to determine the strategic implications of the data and analysis.
- Annual Strategic Planning: We manage all, or select parts, of the marketing and sales plan development process.
- Employee and Executive Interviews: We provide impartial and experienced interviewers to understand company perspectives on key strategic issues.
- Customer Experience Mapping: We develop customer journey maps describing the ideal interaction of customers with the company across a variety of touch points.
- Facilitation of Meetings: We can provide multiple levels of service including planning the agenda, providing frameworks and discussion tools, moderating the discussion, balancing perspectives across functions and levels at the company, and creating a record of meeting notes.
To learn more, contact us today.
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