Debbie Lesnick, Senior Vice President and Head of Research

Debbie Lesnick

Debbie Lesnick is Senior Vice President and Head of Research at MMR. Previously, Debbie was a Vice President with Synovate, where she managed an account group and was responsible for sales, revenues and profit goals.

Debbie spent more than 20 years in research with Synovate, one of the largest research firms in the country, and was part of the management team of Synovate’s Los Angeles office.  Her research experience includes concept and product testing, ad and brand tracking studies, attitude and usage studies, and brand equity work.  Her experience in brand tracking includes both continuous and point-in-time studies with a wide range of consumer product and services.

Debbie has managed large-scale concept testing programs with major clients, and conducted a wide range of product tests, including home use tests, product fit studies, category assessments, and product optimization. She also has expertise in a wide range of data collection methods, including internet, phone, mall intercept, and mail.

Debbie holds BA and MA degrees in Sociology, with a concentration in research methods, from Northern Illinois University.