MMR Strategy Group

Identify opportunities for growth in business markets, and develop strategies to achieve those opportunities.

MMR studies often analyze business markets to identify opportunities for growth and strategies to achieve those growth opportunities. A number of key elements make business research different from consumer research:

• Reaching respondents can be more difficult in business markets. Reaching business respondents is often more difficult than reaching consumer respondents, particularly if the business respondents have specialized expertise. For example, it is easier to reach restaurant customers than to reach the operators who manage those restaurants.
• Business markets often lack syndicated data. Business markets often lack pre-existing data, such as scanner data, sales data, or market share data.   Often, business research requires that researchers use a combination of existing sources and educated estimates to estimate basic information such as market shares.
• Purchase processes are different in business markets. For most consumer products, the buyer is either an individual or perhaps a family unit for larger purchases.  By contrast, many business products are bought by buyers that might include committees, or might require approval from other influencers within the organization.
• Business markets involve channel partners. Bringing a product to market often requires support from trade customers, such as distribution partners, retailers, or resellers. MMR’s business research often evaluates the needs of trade customers, identifying product and service attributes that are most likely to generate support and purchases for products and services.

MMR has extensive experience with gathering data in business markets.  Our studies among business respondents seek to identify market segments, assess the attractiveness of key segments, and develop marketing and sales plans for segments of interest.  Our studies combine research, consumer insights, market analysis, and industry experience to help clients grow.

MMR has helped clients assess:

• Industry growth
• Competitive threats
• Market potential
• Strategic partners and acquirers

 

Contact MMR to learn more.