MMR studies in business markets use a variety of techniques.  We scan research databases to find pre-existing articles. We look in trade magazines and contact industry associations.  We use specialized panels to locate respondents who have particular titles or work in specific industries.  We make interview calls using MMR staff or more experienced interviewers, who can interact with an experienced business respondent.

Most importantly, we work collaboratively with the client, using a joint project team to combine the client’s expertise and experience with MMR’s research and analysis.  We hold workshops to share estimates with the client and jointly refine those estimates.

Contact MMR to learn more.

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