Use surveys to measure consumer attitudes and behaviors in intellectual property litigation.

MMR’s Litigation Support Practice brings clarity to complex issues in intellectual property litigation.  We provide surveys that measure the attitudes and behaviors of consumers and trade customers, as well as expert opinion on related issues such as marketing, sales, and consumer behavior.

MMR has been retained in more than 80 legal proceedings over 30 years to provide surveys, analysis, rebuttals, opinions, and expert testimony. Every engagement is managed by a credentialed partner who possesses substantial knowledge of relevant standards and guidelines from legal, research, and marketing sources. Using data gathered directly from relevant consumers, our surveys measure the attitudes and behaviors of consumers and trade customers to provide admissible and objective evidence.

MMR’s surveys are trial-ready, and are typically written in the form of an expert report that provides the basis for expert testimony and/or rebuttals. Our research design, data collection, reporting, and expert testimony evaluate brands, copyrights, trademarks, pricing, advertisements and other aspects of intellectual property relating to marketing, consumer behaviors, and market economics.

MMR has been retained by law firms for issues such as:

Trademarks Surveys

Advertising Surveys

  • Deceptive, false, or misleading advertising
  • Substantiation of advertising claims

Surveys of Consumer Attitudes and Behavior

  • Consumer response to pricing
  • Consumer habits, opinions, and purchase behavior
  • Definition of relevant markets, competition, and distribution channels

MMR has conducted surveys submitted before Federal Courts in a wide variety of jurisdictions, as well as the Trademark Trial and Appeal Board (TTAB), and the National Advertising Division (NAD) of the Better Business Bureau.

Contact MMR to learn more.

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