Restaurants & Retail « MMR Strategy Group « Research-based Consulting

Restaurants & Retail

MMR Strategy helps restaurants and retailers understand the consumer and attract new prospects by improving the customer experience. We do this by helping our clients understand the rating and image of their concept in the context of the market and competition. Through research, we can evaluate the customer purchase process, decision criteria, and the performance of key brands. This helps clients decide where to focus limited resources in advertising, promotions, menu variety, food or merchandise quality, and service improvements in order to increase sales.

Our studies focus on five key areas:

Understanding your current and lapsed consumers
Assessing the ratings and image of your concept, products, or services versus the competitors
Testing new concepts, products, and services
Optimizing pricing for items, products, and menus
Measuring consumer attitudes, habits, and purchase behavior in your category

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Case Study

MMR Strategy helped a national, regional or leading restaurant chain increase sales with improvements in the customer experience.

Problem	Analysis	Results
A restaurant chain, offering a unique customer experience wanted to increase sales. They needed input to help assess two very different strategic options.	MMR analyzed demographics, attitudes, and behaviors of frequent, infrequent and lapsed customers. We evaluated the strengths and weakness of the brand with regards to key selection variables including menu variety, food quality, atmosphere, décor, price, and location.	The client modified key elements of the customer experience resulting in an increase in frequency of visits. The client was able to choose the most effective sales strategy based on an understanding of key customer segments.