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Why Your Restaurant Needs Pinterest

Pinterest has taken the social media space by storm. Pinterest is a photo-sharing website that allows users to like or “pin” photos that interest them. What started as an online bulletin board to share pictures tadalafil online no prescription of favorite clothes, decorating ideas, vacations spots, and other interests, has taken off. The success of [...]

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It happens to the best of us. You want to analyze customer preferences and you aren’t sure whether to use Conjoint or MaxDiff. This post will help you understand the differences and when to use each one.   What Conjoint and MaxDiff Share in Common Conjoint and MaxDiff are both techniques for analyzing consumer choice. [...]

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Why Claiming to Be Better Isn’t Always Best for Advertising Substantiation

Marketers who wish to make a claim must consider the close ties between claims and the evidence that supports them.  Whether the claim is placed in an advertisement, on a package, or at the point of sale, there are some consistent rules that govern the relationship between claims and evidence.  With some additional forethought about [...]

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