MMR Strategy Group

MMR can develop your plans for marketing strategy, or facilitate discussion of marketing and sales plans.

As a research-based consulting firm, MMR works with clients to develop strategic plans and to facilitate and moderate discussions of marketing and sales plans. Our clients face competing priorities in the marketplace, and our strategic planning practice helps clients focus resources on those opportunities that are most likely to generate profitable growth.

Our experience with strategic planning and facilitation includes a wide range of projects, such as:

• Planning Based on Research Results: For most research assignments, MMR works with clients to determine the strategic implications of the data and analysis. For example, after conducting a segmentation study for a consumer durables manufacturer, we met with 30 top managers in a morning planning session, spending the afternoon with the CEO and his direct reports.
• Annual Strategic Planning: MMR has managed the process of developing marketing and sales plans. For example, MMR facilitated the annual strategic planning process at a large food processor, providing frameworks, education, and coaching.
• Employee and Executive Interviews: MMR has provided impartial and experienced interviewers to understand company perspectives on key strategic issues. For example, MMR conducted a series of  interviews with executives and front-line employees at a financial services company to understand perspectives on customer loyalty.
• Customer Experience Mapping: MMR has mapped the customer experience at a global financial services company. As part of this process, we developed customer journey maps describing the ideal interaction of customers with the company across a variety of touch points.
• Facilitation of Meetings: MMR has facilitated a wide variety of meetings to help clients discuss strategic issues and set priorities. We planned the agenda, provided frameworks and discussion tools, moderated the discussion, balanced perspectives across functions and levels at the company, and created a record of meeting notes.

MMR’s professionals have diverse experience in strategic planning, both in leadership positions in the corporate sector as well as within top-tier consulting firms.

Contact MMR to learn more.