MMR Strategy Group

Dr. Jonathan Hibbard has been on the marketing faculty at the Boston University School of Management for more than ten years. He is an expert on research design and methods, marketing strategy, brand management and trademarks, and the valuation of marketing relationships.

Dr. Hibbard’s research has been published in the Journal of Marketing Research, Journal of Interactive Marketing, Psychology & Marketing, Journal of Direct Marketing, and Business Strategy Review as well as in numerous conference proceedings. He is on the editorial board of the Journal of Business to Business Marketing.

Dr. Hibbard has consulted to companies in a variety of industries and has developed and taught in management development programs in Europe, Asia, Africa, and South and North America. He has also authored a number of teaching cases that are used at universities around the world and has presented his research at national and international forums, where he has won several best paper awards.

Dr. Hibbard holds a Bachelor’s in Business Administration from Boston University as well as an MBA and Ph.D. in Marketing from the Kellogg School of Management at Northwestern University.