Product Practice: develop innovative products and services
MMR's Product Practice helps clients to develop, launch, and maintain innovative products and services that serve the needs of end consumers and trade customers. MMR™ studies assess the strengths and weaknesses of product concepts under consideration, to help make choices among multiple concepts that are competing for funding and attention. Our Product Practice offers expertise in areas such as:
- New product
- Customer needs and adjacencies
- Concept and product evaluation
- Pricing optimization
- Trade customer need identification
Customer Needs and Adjacencies
Much of the process of new product innovation involves locating consumers’ and customers’ unmet needs, particularly those latent needs that drive category growth. We work with our clients to identify and satisfy unmet needs with new and innovative products. We also help clients locate adjacent areas where capabilities such as technical expertise, distribution strength, or brand equity can be leveraged into new product growth.
Concept and Product Evaluation
MMR conducts a variety of concept and product tests to evaluate concepts and products under consideration. The data from those tests can be used to improve or refine concepts or products prior to launch, or to choose among alternative products for introduction to the marketplace. Data can also be used for advertising substantiation.
Pricing Optimization
MMR pricing studies help our clients gain understanding to be used in setting prices for new or existing products. As part of our pricing studies, we seek to identify the price levels that maximize revenues and/or profits. Pricing studies address questions such as how much to charge for a new product, or how to optimize prices for individual product or across an entire menu or category of products.
Trade Customer Need Identification
Bringing a new product to market requires not only a good product, but often also requires support from trade customers, such as distribution partners, retailers, or resellers. MMR studies identify needs of trade customers, and identify the product and service attributes that are most likely to generate support for product introductions.
Claims and Advertising Substantiation Practice »
MMR helps clients develop reasonable proof for claims made in advertising, packaging and other marketing communications. Companies often compare their products to competition, stating that their product tastes the best, is more effective, or is preferred by consumers. The Federal Trade Commission views such claims as promises to consumers that must have a basis in fact before the claims are disseminated. MMR provides objective surveys and professional advice to ensure the support for your advertising and packaging claims is scientific and reliable.
Read More or Download the Claim Substantiation Brochure
Don't Just Guess. Know the Answers to Your Success »
MMR's expert research techniques can give you the answers you need to be competitive in the marketplace.
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Speak to an MMR Professional Today »
16501 Ventura Blvd., Suite 601
Encino, CA 91436
Phone: (818) 464-2400
Fax: (818) 464-2399
MMR Holds Memberships in the Following Associations »
