Consumer goods and services companies work with MMR to improve products, gain customers, and grow brands and businesses. Our projects with consumer goods and services companies include:

• Testing new products and concepts
• Segmenting consumers into actionable and meaningful groups
• Tracking the progress of products, categories, and brands
• Profiling consumer demographics, attitudes and behaviors
• Pricing products and services
• Measuring brand image and brand health
• Substantiating claims for advertising and packaging

Chain restaurants and retailers work with MMR to retain customers, attract new customers, improve concepts, and grow their business. Our projects with restaurants and retailers include:

• Describing and profiling frequent customers, infrequent customers, and lapsed customers
• Segmenting consumers into actionable and meaningful groups
• Testing new items and services
• Pricing new and existing products and menu items
• Evaluating potential markets for expansion

Food-industry clients, including manufacturers and restaurants, work with MMR to retain customers, attract new customers, improve products and concepts, and grow their business. We work extensively with food manufacturers and restaurants on projects such as:

• Describing and profiling frequent customers, infrequent customers, and lapsed customers
• Segmenting consumers into actionable and meaningful groups
• Testing new products and services
• Pricing of products and menu items

Advertising agencies work with MMR to obtain data useful in planning marketing campaigns, evaluating advertising, and tracking progress of brands and categories over time. Our projects with advertising agencies include:

• Evaluating the effectiveness of advertising and ad copy
• Testing new items and services
• Pricing of products and concepts
• Tracking consumer demographics, attitudes, and behaviors over time
• Measuring brand image and brand health