Litigation Surveys/Lanham Act Surveys:


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Apple v. Samsung:  The Next Round of Survey Evidence

Most readers of this blog know that over recent years, Apple and Samsung have engaged in high-profile litigation over certain patents used in smartphones and tablets. A decision was just provided in a trial involving five patents from Apple, and two patents from Samsung.   In 2012, I wrote a blog post on the litigation [...]

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Survey Evidence to Evaluate Religious Freedom, Discrimination and a Dress Code Sign

Some readers will no doubt have heard about the recent case in Williamsburg, Brooklyn, involving seven Chassidic shop owners who posted a dress code sign in their shops. The sign required that shoppers be modestly dressed, and was written in English, Hebrew, and Spanish. According to the sign, “Shorts,” “Barefoot,” “Sleeveless,” and “Low Cut Neckline” [...]

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Secondary Meaning Survey Helps Resolve Dispute Over Phrase Made Famous by President Reagan

“Peace through Strength,” a famous slogan popularized by President Ronald Reagan, has been under attack. Trademark attack, that is.   The Center for Security Policy (CSP) believes that this historic phrase should be utilized as widely as possible and enlisted the American Freedom Law Center (AFLC) to provide legal assistance.   As in many trademark [...]

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Tiffany vs. Costco:  Possible Types of Litigation Surveys

In February, 2013, Tiffany & Co. filed a trademark suit against Costco, accusing Costco of, among other charges, trademark infringement, dilution, counterfeiting, unfair competition, false and deceptive business practices, and false advertising.   Despite the long list of charges, the central issue in the case is straight forward. Tiffany wants Costco to stop referring to [...]

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Don’t Miss! Advertising Claims Support: Case Histories and Principles

Many of MMR Strategy Group’s clients increasingly find that claim substantiation and advertising substantiation are important areas of focus for their marketing communications.   Dr. Bruce Isaacson, President of MMR Strategy Group, will be speaking at the Advertising Claims Support: Case Histories and Principles conference presented by The Institute for Perception, April 8 – 10, [...]

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