MMR Strategy Group uses a methodology for market segmentation we call Choice-Based Segmentation (CBS). The methodology focuses
on the choices that customers make about which products and services to purchase, and the choices that companies make in setting

strategies to serve customers and attract prospects.
 
The CBS methodology for market segmentation starts by understanding the client and their specific needs and situations. It uses market segmentation to identify key market segments of interest, and includes strategic planning to address the market segments with greatest potential.