Ethnographic and Observational Research

MMR does a lot of hanging around, especially at the places where consumers and customers live, work, or play.   While we believe in surveys, we also believe that there is no substitute for seeing the places where consumers shop, live, work, play, or eat.  We spend a lot of time in retail stores, restaurants, and workplaces.

In past MMR studies, we have gone to countless retail stores to observe what is on the shelf and what is missing. We have toured a rural area to evaluate placement of a caffeinated soda.  We have stationed ourselves in restaurant lobbies to talk with consumers.  We have observed the workplace to understand how customer service is organized, how sales are conducted, or how subject matter experts go about their work.

Contact MMR to learn more.