Concept and Product Testing Case Study

Frozen food manufacturer uses concept and product tests to develop new product offerings.

Problem Analysis Results
  • A division of a global food manufacturer has worked with MMR for over 30 years to test new product offerings.
  • Concept tests assess consumers’ interest in potential products.
  • Product tests include taste tests and home-use tests to measure concept and product fit, and to study usage habits and product preparation.
  • Testing influences line extensions, product re-launches, reformulations for cost reduction or product improvement.

 

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