Restaurant change increases sales with improvements in the customer experience.
| Problem |
Analysis |
Results |
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- A restaurant chain, offering a unique customer experience wanted to increase sales.
- They needed input to help assess two very different strategic options.
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- MMR analyzed demographics, attitudes, and behaviors of frequent, infrequent and lapsed customers.
- We evaluated the strengths and weakness of the brand with regards to key selection variables including menu variety, food quality, atmosphere, décor, price, and location.
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- The client modified key elements of the customer experience resulting in an increase in frequency of visits.
- The client was able to choose the most effective sales strategy based on an understanding of key customer segments.
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