Private equity firm seeks to discover market size and growth potential for a portfolio company, a frozen food processor.
| Problem |
Analysis |
Results |
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- A private equity portfolio company in the frozen food industry wanted to understand the market size and opportunities available to achieve financial objectives.
- Little to no conventional data existed on the segment that was the focus of their immediate growth plans.
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- MMR collected information from management, trade associations, and government sources, interviewed approximately 50 industry players, and consolidated and mined retail scanner data to triangulate upon solid market sizes, behaviors, and trends.
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- MMR delivered market sizes organized into buyer segments, identified the key growth opportunities, and helped the management team with strategic and organizational planning.
- The portfolio company identified a path to capture the growth equity investors were seeking.
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